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This domain themeriton.com.au states the following, "The Meriton on Main Beach." We observed that the website also stated " Our north-facing apartments offer both of Southports Broadwater and CBD views." It also stated " Close Proximity to the Beach. Allow your family to enjoy their beach holiday safely, with only 200 meters to the Gold Coasts patrolled beaches. Despite being located next to Tedder Avenue and just ten minutes from Surfers Paradise, our building provides peaceful apartments where you can blissfully relax, knowing that you will not be disturbed by those surrounding you." The header had accommodation in main beach as the highest ranking keyword. It was followed by apartments in main beach, the meriton main beach, and the meriton which isn't as ranked as highly as accommodation in main beach. The next words the site used was gold coast accommodation. rooms in main beach was also included but might not be understood by search crawlers.